042: The Art of Customer Validation with Whitney Casey

Customer Validation

Most entrepreneurs acknowledge the importance of customer validation. Few, however, are as curious or relentless in the pursuit of customer feedback as Whitney Casey. Following her Emmy-winning career as a talk show host and NYC anchor, Whitney created FINERY.com, a startup in the Fashion/Technology space. Along with her best-friend and co-founder Brooklyn Decker, Whitney has assembled a stellar team of brainiacs, in NYC, who are revolutionizing the way you interact with your wardrobe. Whitney joins us this week to explore the value of customer feedback and the strategy every founder should model before attempting to scale.

ON THIS EPISODE WE DISCUSS:

  • Finery – the first wardrobe operating system
  • When to hire vs outsource developers
  • A validation strategy every founder should adopt
  • How to elicit the most authentic customer feedback
  • The power of honest feedback from users, even if “your baby is ugly”
  • Product Development discipline and the challenges of “feature creep”
  • 6 revenue sources and the customers lifecycle.
  • Choosing the right investors – “make sure you find smart money”

ABOUT WHITNEY

Whitney is the founder and CEO of FINERY.com, a startup in the Fashion/Technology space. She currently works with a stellar team of brainiacs, in NYC, who make the technology that is revolutionizing the way you interact with your wardrobe.

Throughout her tenured career in media, Whitney has worked as an anchor/correspondent for CNN, ABC News and CBS in New York. She’s earned two Emmys as a talk show host and authored a bestselling book. Whitney has also worked directly with President Bill Clinton as a media specialist for the Clinton Global Initiative. She joined the tech world after working for Match.com for five years as the company’s spokesperson.

Whitney graduated from The University of Virginia as an Academic All-American. She is married to another tech geek, founder and Chairman of Silicon Labs, Nav Sooch. The couple has offices in both Austin and New York City.

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