An estimated 7 million ventures are launched each year in the United States raising a staggering $531BB. In contrast, statistics show that 90% of tech startups fail, and 70% of those are a direct result of scaling too soon. Although most startup concepts are value driven, traditional approaches to entrepreneurship often stray from the foundation of value that is essential for survival. Consequently, the majority of startup disasters can be traced back to a broken product/sales strategy.

Out of 7 Million Startups Each Year . . .

% of high-tech startups that fail
% of Startups That Scale Prematurely
% of failed startups that focused on product over customer
Comparative money raised after scaling prematurely



At SalesFounders, we provide a comprehensive sales development solution for entrepreneurs seeking to transition from seed to scale. From the highest levels of sales mapping, down to the most granular custom campaign development and training initiatives, we provide a full-suite of tools and systems to help you leverage and automate the most profitable channels of sales growth.


The key to success in entrepreneurship is continuous learning. To facilitate this, we strive first to connect our clients with experience and knowledge from the very best. Check out the SalesFounders podcast to learn from successful VC’s, thought leaders, and entrepreneurs. Visit our blog to to dive into a wealth of topics, and connect with us to learn more about training events and masterminds near you.



Effective sales process begins with strategy. Whether you’re still developing or actively selling, our first objective is to map a sales strategy around your unique product or service. We will help you extract the most efficient sales approach from even a single sales transaction or MVP. Finding the most efficient route from lead to customer is necessary to establish Product-Market Fit. Then we can introduce the symphony of marketing, messaging, salesmanship, and automation that will empower you with a scalable approach to drive sales growth.


Once you have validated a defined, profitable, and scalable sales model, you can begin to leverage that framework into an enterprise-class sales organization. The challenge here is finding the aggressive growth trajectory without losing the ability to adapt.  Role-differentiation, automation, and in-depth training are all key elements of our performance consulting. We will help you build that initial staff, empower them with the tools they need to succeed, and help you define the benchmarks that will help you sustain powerful growth.  


Scale & Automation

Aggressive sales growth often exposes organizations to new challenges. Efficiency is the antidote and linchpin of sustainable sales growth. We believe that your team needs to be equipped with the best tools to find, educate, and close new business. This is where we come in a fine tune the engine. Perhaps this involves advanced training for seasoned sales staff, improved systems to track performance and create efficiencies. Or perhaps we need to introduce entirely new sales channels or automation.

  • Brad intuitively identified our challenges and implemented systems that enabled us to reach a new level of efficiency and performance. He assembled and lead an all-star account development team that consistently met and exceeded our aggressive growth forecasts. If you need help converting leads to fully qualified opportunities, Brad is as good as it gets.

    Ryan Wedig CEO / PrinterLogic
  • Working with Brad has been one of the best investments we've made for our startup. He immediately helped us identify some key items we were missing from our growth strategy, and exceeded our expectations with his ability to build a comprehensive sales strategy around our learning platform.  Not only did Brad help us translate a complex offering into a compelling message, but he also provided key insights into our company vision and long-term goals.

    Jeremiah Jones CEO / Madra Learning & Techuity
    • Brad has filled an enormous need in the startup world. Within a few sessions, he was able to understand our product, and began formulating a plan around collecting amazing leads and implementing our sales process! I highly recommend Brad as a strategic partner to help any startup proactively create the life blood of their business!

    Josh MacDonald ReferralWeb / Co-Founder
  • The process you used to outline our sales process and messaging was something I had never seen before. I stare at our white board everyday and wish I had talked to you a year ago.  I feel like we can build our business the right way, now that we have a clear strategy and message.

    Brandon Knudsen CEO / Generation Labs

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