Long-term sales growth begins with a solid business foundation. This first stage is designed to preempt the risks of premature scaling and to translate your validated business model into a compelling value proposition. This organizational story-line can then be aligned with principles of salesmanship and influence to establish a powerful go-to-market strategy.
The objective of Stage 2 is to test and validate the most profitable channels of sales growth. From lead development to retention, the four steps of the framework stage will help you identify the most efficient customer flow, as well as the messaging, marketing and metrics that will foster a truly scalable sales engine.
Efficiency is the linchpin of sales expansion. Recruiting, training, compensation, performance and automation are the 5 pillars of growth. Each pillar will empower your sales team with the tools, strategies, and benchmarks to accelerate growth and scale the organization towards maturity.